Vitabeans is a brand that makes healthy living both delicious and enjoyable with its premium nutritional supplements. Its product range includes vitamins, multivitamin gummies, and natural dietary supplements formulated for both adults and children.
For this project, I designed Vitabeans’ packaging from scratch, creating a strong visual identity that reflects the brand’s scientific approach, reliability, and energy. The minimal and modern design language is balanced with a vibrant color palette and eye-catching typography to appeal to the target audience.
Each package presents the product content clearly and simply while ensuring a visually appealing and noticeable presence on the shelves.
For the children’s product line, I incorporated playful yet clean design elements to make the packaging both engaging and trustworthy for parents. The use of bright, cheerful colors and friendly typography enhances the fun and approachable feel while maintaining a premium look that aligns with the overall brand identity.
